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Experience history in the making

Innovation. It’s in our blood. It’s the enduring thread that runs through our history and continues to move us forward. As long as there are customers to be helped, we’ll keep at it. And keep sharing our stories here. Welcome.

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This Day in Wells Fargo HistoryNovember 21, 1916

Wells Fargo often creatively promoted local agriculture. In Hawaii, it advertised a new take on Thanksgiving by declaring November 21 “Pineapple Day, too!” Instead of turkey, it encouraged customers to send friends on the mainland a pineapple.
Newspaper ad with the headline: Treat them to a Thanksgiving Pineapple. The top features an illustration of a dinner table set for two. Ad copy reads, Here is an opportunity to give your mainland friends and relatives a real treat! Full crates of selected pineapples, packed and shipped via Wells Fargo Express will reach your friends in plenty of time for their Holiday feast. But be sure to order right away.

A partnership born to solve challenges

Throughout their lives, Henry Wells and William G. Fargo, the founders of Wells, Fargo & Co., were known for their innovation and dedication to customers.

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