Brand Heritage

Why Y2K wasn’t the OMG the world feared

How millennial era banks prepared for Y2K to ensure that a worldwide crisis never happened.

Safely moving $3 billion in 1915

Rare video from 1915 shows Wells Fargo successfully moving $121 million — or $3 billion in today’s dollars — securely through the streets of San Francisco.

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More than a toaster

Giveaways were a way to attract new customers and, over time, create shared memories and lifelong relationships.

First in online banking

As more customers used computers in their daily lives, Wells Fargo innovated new tools to improve their banking experience. In 1995, they created the first online banking platform.

Resilience during the Great Depression

The threat of bank runs pushed many banks to find new ways to secure their depositors’ money and provide economic stability to their communities.

Serving customers worldwide since 1852

Wells Fargo expanded its presence from California to multiple overseas offices and continues to serve customers worldwide today.

The equine pride of Wells Fargo

Did you know that herds of horses worked for Wells Fargo? Learn more about how these special workers were well-fed, well-cared for, and well-loved.

Beloved bank sign predicts the weather

Northwestern National Bank installed a 157-foot-tall Weatherball atop its building in downtown Minneapolis in 1949, making it the largest bank sign between Chicago and the West Coast.

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The faithful guard dogs who kept us safe

Over the years, many four-legged friends have served as protectors of Wells Fargo and its employees.

The early days of banking on the go

The introduction of motor banks in the 1930s made banking more convenient for customers — and led to future innovations.

Funding technology for the sight impaired

A Wells Fargo business loan helped people with blindness and low vision gain more access to reading materials.

Our champions of recycling in the 1970s

Wells Fargo’s first recycling program began in the 1970s — and has led to decades of sustainability and corporate responsibility.

Our “culture of caring” origin story

In 1864, this Wells Fargo agent stopped at nothing to deliver mail, money, and newspapers to customers — and later became the company’s president.

The bank commercial that became a hit song

Originally written for a bank commercial, this song became a huge hit — and one of the most popular wedding songs in the 1970s.

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A partnership born to solve challenges

Throughout their lives, Henry Wells and William G. Fargo, the founders of Wells, Fargo & Co., were known for their innovation and dedication to customers.

Outwitting outlaws

Wells Fargo special agents in the 1800s helped protect the company and its customers.

Checks almost too pretty to cash?

When full-colored stagecoach designs made their way into Wells Fargo checkbooks, it revolutionized the “rather dull field” of bank checks.

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The real story behind the Pony Express

The Pony Express allowed people across the U.S. to hear the latest news and get in touch with friends and family quicker than ever.

Our new stagecoaches’ head-turning debut

This extraordinary new fleet’s arrival in 1868 was a “sight never seen before.”